Toyota Ireland has been unveiled as the exclusive title sponsors of the Anton Savage Show; weekdays on Today FM, having previously sponsored the Ray D’Arcy show on the same station.

The sponsorship package includes:

45 branded idents a week (9 per day)
10 branded show promos from Monday to Sunday across the Today FM schedule

Anton Savage has been a Today FM regular for a number of years, having hosted his own Savage Sunday Show, as well as filling in for Matt Copper on the Last Word and also contributing to a regular motoring feature on the show.

Anton’s new show airs between 09:00– 12.30, Monday to Friday.

Steve Tormey, Chief Executive Toyota Ireland, said: “We are delighted to continue our association with the Anton Savage show on Today FM midday show and look forward to building our relationship with Anton, his team and listeners. Anton is a well-known aficionado of motoring and we feel just as at home with him as I’m sure the listeners will, so it’s a great fit for us all”

Frank Dillon, Sponsorship and Promotions Director Today FM, said: “Having Ireland’s most popular car brand remain as sponsors is a great endorsement of Anton Savage’s new show and we’re thrilled that Toyota has confirmed its exclusive title sponsorship. Anton will bring a fresh perspective to our listeners and along with Toyota, we’re looking forward to welcoming a stellar line up of Irish and international guests.”