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TMD Friction appoints new regional sales director

Leading global OE manufacturer, TMD Friction, has strengthened its team with the appointment of Stephen Willis as Regional Sales Director.

With more than 28 years’ experience within the automotive aftermarket, Stephen has held a number of senior leadership positions at ZF and TRW, as well as being the former Managing Director and shareholder of Brakes Engineering Ltd, the leading UK caliper remanufacturer.

Drawing on his vast experience, Stephen will be responsible for sales and marketing for TMD Friction’s northern region, including the UK, Ireland, Sweden, Norway, Denmark, Finland, Estonia, Latvia and Lithuania.

Working across the Textar, Mintex, and Don brands, Stephen will define and develop the ongoing strategy for the brands to support customers’ distribution channels.

Stephen Willis, said: “With extensive experience within the aftermarket brakes industry, I am looking forward to bringing a new and dynamic approach to TMD Friction that will feed into the overall company strategy.”

The new role will see Stephen working closely with Robert Lightfoot, Executive Director Sales and Marketing Europe at TMD Friction, and his team to ensure consistent and effective messaging throughout all marketing and sales activity.

Robert Lightfoot, said: “Stephen is a welcome and valued addition to the TMD Friction team. His considerable experience within the automotive aftermarket, combined with his proven leadership skills will be a further factor in our commitment to consolidating our position as the leading premium braking producer.”