Seat has appointed three new Cupra dealers throughout Ireland, bringing to four its total dealer network here.
The current Cupra retailer, Bright Cupra Airside in Dublin will be joined by new Cupra retailers that will be located at James Barry Motors Limerick, Johnson and Perrott in Mahon Point, Cork and McCoy Motors in Lucan, Dublin.
Each of the four retailers will provide an exclusive Cupra area as part of the Seat showroom, which will display the brand’s new Cupra Leon, new Cupra Leon Sportstourer, new Cupra Ateca and of course the much anticipated Cupra Formentor, all of which are due to launch in December.
The Formentor will be available with a wide range of up to seven engines, including plug-in hybrid versions.
Each Cupra retailer will have a dedicated Cupra Specialist, a brand expert who will receive specialised training from the Cupra factory in Martorell, Spain. As the brand continues to develop its roots in the Irish market, there will be significant investment in the creation of new roles through the recruitment of Cupra Specialists for new retailers.
The brand is also begining its journey towards electrification. Three high performance plug-in hybrid vehicles will be launched, the Cupra Formentor, Cupra Leon and Cupra Leon Sportstourer in the coming months and in 2021, the brand will launch its first all-electric vehicle: the Cupra Born.
Niall Phillips, brand director for Seat and Cupra Ireland said: “It is an incredibly exciting time for the Cupra brand in Ireland as we welcome three new Cupra retailers to the network.
“Since the brands launch in 2018, it has seen significant growth, and this is marked by the launch of Cupra’s first standalone vehicle – the Cupra Formentor, an advanced premium crossover that will offer customers a unique experience.
“With plans to increase our retail network further in Ireland by 2022, we look forward to adding more Cupra retailers to our network as the brand continues its expansion across Ireland.”