TecAlliance GmbH, known worldwide as the industry standard for the provision of vehicle and article data, as well as repair and maintenance information and the handling of electronic business processes in the international spare parts market exhibited at Automechanika Birmingham this week, with its new brand identity and a clear response to the rapid developments in the international automotive aftermarket.
The activities within the market are complex, multi-layered and closely interlinked. In order to present the complexity of the various products and services to customers in a way that is clear and concise, TecAlliance has developed a new brand identity and restructured its product range. Under the TecAlliance umbrella brand, the TecCom, TecDoc, TecRMI and Headline brands, with their impressive ranges of expertise and services, are completely integrated. To create a logical organisation within a clear structure, some of the products have been renamed, but will continue to include their usual reliable features. The complexity is displayed graphically in the new company logo, symbolised by a three-dimensional cube next to the TecAlliance name.
“Our mission is: Enabling the Digital Aftermarket. This means that we are supporting the rapidly accelerating digital transformation with a restructured product range. Under the shared umbrella of the TecAlliance brand, we are creating an infrastructure for market participants in the digital aftermarket that makes them more successful in the long term. We do this with our standardised data, processes, integrated solutions and comprehensive consulting services,” explains TecAlliance managing director, Jürgen Buchert. “Our quality seal ‘TecDoc Inside’ represents the high TecDoc data standard to which our customers are accustomed. They expect this in both the preparation and use of high-quality vehicle and product information,” continues Buchert.
The automotive aftermarket is evolving at an ever-increasing pace. When it comes to the repair and maintenance of vehicles, workshops need to possess in-depth expertise regarding diagnostics, electronics and mechatronics, in addition to the traditional mechanic skills. This requires extensive and up-to-date vehicle and spare parts data for all manufacturers. TecAlliance creates transparency in the international data jungle with its worldwide leading industry solution to assist its customers in optimising processes with integrated solutions. It helps them to quickly and easily find the right spare parts and then procure or deliver them at market conditions.
“The products and services provided by TecAlliance are designed to fulfil the requirements of the many varied sectors of the automotive aftermarket and the brand is enjoying significant growth in the UK and Ireland,” Shaun Greasley, regional sales director, TecAlliance UK & Ireland explains. “Our core competence is in optimally supporting digital collaboration among all market participants in the global automotive aftermarket on the basis of established standards. With our new brand appearance ‘One TecAlliance – One Brand’, which we are presenting for the first time at Automechanika Birmingham, we are underlining the depth and competence of TecAlliance as a leading worldwide industry solution for the provision of vehicle data for the automotive aftermarket. We are also showing our foundation of Partnership and Community as our restructured product range is geared to our customers’ needs. All our well-known and established services and products are optimally implemented and have been incorporated as integrated solutions in the TecAlliance product portfolio. Visitors to the show can obtain a good overview of the newly designed portfolio at our stand. We are a strong partner to our customers because we support them with a digital ‘one-stop-shop solution’ for the international spare parts market.”