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Success for Mahle Aftermarket at Automechanika Birmingham


Aliya-Lam-MahleThe reputable original equipment manufacturer and systems supplier to vehicle manufacturers and the automotive aftermarket, Mahle Aftermarket had a very successful presence at Automechanika Birmingham.

Based on stand 10G32, the company’s presence was undeniable; there was a consistent flow of visitors enthralled by demonstrations taking place and the equipment on display.

As well as the stand, Mahle’s head of technical, commercial and product marketing, Paul Grosvenor presented a seminar at the Aftermarket Theatre, specifically focussing on the company’s OE standard thermostats, which was well received by the audience. The seminar discussed the efficiencies connected to particular thermostats, including the focus on reducing CO2 emissions and increasing the productiveness of the important component.

Aliya Lam, head of customer care and marketing communications at Mahle Aftermarket, was delighted with the success: “This is our 20th year for Mahle Aftermarket in the UK so Automechanika Birmingham was perfect for us to shout about it and make the most of the event.”

“We held a gala dinner on the first night of the exhibition, with press suppliers and employees, past and present in attendance, which was a great success and with Automechanika Birmingham securing a lot of people in Birmingham, it seemed like the perfect opportunity for us to celebrate this achievement in Mahle Aftermarket.”

She continued: “We’ve had a lot of buzz around our stand, we’ve had demonstrations on our ArticPRO ACX150, which has gained a lot of interest from visitors and we’ve also brought in our van that has everyone stopping to look at it!”