Skoda Ireland has partnered with the Irish Blood Transfusion Service with the aim to increase public blood donation.
This initiative will utilise Skoda dealerships nationwide to encourage people to give blood in their local area. This campaign has been launched during the busy quarter one period in the motor industry when dealership footfall is highest. The initiative is designed to support the Irish Blood Transfusion Service in their mission to maintain the national blood supply which its says currently sits at approximately six days.
Skoda dealers will display informational videos and blood facts in its waiting areas and Skoda drivers will receive information about blood donation in their car and/or post service.
Skoda Service will also promote blood donation as part of a national marketing campaign. Over 700 people are employed throughout the Skoda dealer network in Ireland, all of whom will be encouraged to give blood regularly during the year.
Skoda says it will service over 30,000 vehicles in 2019. Service customers in particular are expected to increase footfall to local blood donation clinics.
Pictured left: Stephen Cousins; Irish Blood Transfusion Service and William Lee; Skoda Ireland
Commenting on the partnership, William Lee, Head of Aftersales at Skoda Ireland said: “Quality, expertise and safety is at the core of what we do here at Skoda Service. This is why we are extremely proud to partner with Irish Blood Transfusion Service in 2019.”
He added: “One in four people will need a blood transfusion at some point in their lives but yet only three per cent of the eligible population are currently donating blood. We are delighted to be supporting GiveBlood.ie and hope that this initiative will increase blood donations from our customers consistently over the coming years and provide a stable and regular supply of blood.”
Stephen Cousins from the Irish Blood Transfusion Service said: “We are delighted to partner with Skoda Service. We know that Skoda Dealers aim to not just service their customers’ cars, but to also ensure the well-being of everyone that travels in them. We are pleased to see them expand this by helping to encourage blood donations in their local communities.”