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Skoda names second SUV, to arrive within a year


Have you ever wondered if carmakers will run out of names for new models? The thought crossed my mind when Skoda said that their new compact SUV will be called the Karoq. The name and its spelling originate from the language of the Alutiiq, an indigenous tribe who live on an island off the southern coast of Alaska.
For the name of the new compact SUV, Skoda has drawn on the spelling of their newly launched SUV, the Kodiaq. In doing so, it says has implemented a consistent theme for naming the brand’s current and future SUV models. The Karoq will be introduced to the public for the first time this month and Skoda says it represents a further milestone in their SUV campaign.

The Karoq is a completely newly designed SUV. Skoda claims that this new SUV sets new benchmarks for their brand and its segment in every way, and that they are taking the next logical step in their SUV strategy.
As before with the new Kodiaq, the people from Kodiak Island provided the inspiration for the name of the Karoq. The coordinates of the remote archipelago off the southern coast of Alaska are 57°N and 153°W, and its untamed, unspoilt landscape is said to be fascinating.
In the language of the indigenous people from the Alutiiq tribe who live there, ‘car’ is ‘Kaa’eaq’. They use the term ‘Ruq’ for ‘arrow’, the symbol that constitutes the central element of Škoda’s logo and that it says also represents the brand’s dynamism. In the end, Skoda says that the name for their new compact SUV – the Karoq, was formed from the powerful combination of both words.
Skoda says that it is important to us to give our new SUV a powerful name and at the same time creatie exceptional and memorable brand recognition value for our customers.
As part of their 2025 future strategy, Skoda says that the brand will continue to consistently advance the expansion of its model range in the coming years. The focus will be on expanding the SUV portfolio in particular. With the launch of the new large Kodiaq SUV to the international markets recently, and the introduction of the new Karoq, the company is now setting the next milestone. The market launch of the new Karoq in the second half of 2017.