Škoda Ireland has announced details of a €650,000 investment in the development and rollout of its first ever Irish TV advert for the car brand. The advert will hit TV screens on December 5 and was produced by Dublin-based creative agency, Boys and Girls.
The advert was directed by award-winning director Richie Smyth. Most recently Richie released the feature film, ‘The Siege of Jadotville’, on Netflix and previous work includes music videos for U2, Bon Jovi, The Coors and The Verve, along with commercial campaigns for brands such as Guinness, Nike, PETA and Powers Whiskey.
Speaking about how the advert came about, Eimear Walshe, Marketing Communications Manager at Škoda Ireland, said: “This is the first ad we’ve developed specifically for the Irish market so we’re very excited about it. In terms of timing, the brand has gone through really rapid change over the past two years. We now have almost 7 perf cent market share here in Ireland so we felt the time was right to invest in our brand and show Irish people that we’re not just a Czech brand being sold in Ireland. By listening to what our audience in Ireland wants and holding focus groups, we found that locally produced communications content resonates more strongly with an Irish audience. This ad campaign is about demonstrating how we at Škoda identify with our Irish audience and their lives.”