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Ring invests in rebrand


Ring, the vehicle lighting, inspection and power specialists that create products for the automotive aftermarket, has invested thousands of pounds in a strategic rebrand which will reinforce the company’s position across Europe ahead of Brexit.

As a trade brand that appeals to consumers and a business that develops state-of-the-art products for the European trade and retail markets, the company recognised the need to create a brand that would communicate its authority and expertise.

Updating packaging across more than 5,000 product lines that cover a range of accessories including autobulbs, workshop tools, battery care, tyre care and vehicle conversion, the company now feels that it has a strong and vibrant brand presence that will capture attention and increase sales.

Supporting the planned growth of the business across Europe, the new brand creates a consistent message both visually and in terms of the tone of voice used on all products.
Marketing Manager for Ring, Henry Bisson, comments: “We have developed our new brand to be more coherent, consistent and competitive to meet the needs of our customer in the European aftermarket. We remain technical experts dedicated to delivering the right product, presented in the right way.

“Like many businesses, we need to prepare for Brexit and creating a consistent look and feel is just one of the steps that we are taking to ensure our customers throughout Europe continue to invest in products that they know will deliver on quality and performance.”

Ring will officially launch the new branding over the coming months with an exclusive showcase at Automechanika 2018. Furthermore, the business will roll out the new creative across its website and its company literature.

Bisson concludes: “With the new brand we will have stronger stand out at the point of sale and our products will be easier to recognise in store. The vibrant and unique new colours have been composed with an assured design to showcase our technical and considered approach.”

For further details about Ring and its extensive product range please visit, www.ringautomotive.com and for regular updates please follow @RingAutomotive on Twitter.