vw-2 bmw-a1 nat_auto woodford_ origo-2 finol autoparts-2 serfac270514a

Polo beats hits the right note


A genuine trendsetter with rich sound is making its debut in the small car segment. The Polo beats features a 300 W premium sound system from the audio specialists Beats Audio, promising a state-of-the-art sound experience.

vw_polo_beats_1_Hardly any other brand name stands for the attitude to life like “Beats”. And the new special edition Polo from Volkswagen also bear this iconic name. The Polo beats features a new, state-of-the-art sound system as standard. The system’s 300 watt and 8-channel amplifier is fitted with a digital signal processor (DSP). To deliver this crystal-clear sound, the system has seven high-end loudspeakers distributed around the interior: two tweeters in the A-pillars, two woofers in the front doors, two broadband loudspeakers in the back as well as a subwoofer integrated in the spare wheel well, which delivers powerful, punching bass tones. No matter whether it is hip hop, heavy metal, rock, pop or electronic music – you can really feel the music in the new beats special editions.

The Polo beats, features the new 16-inch “Syenit” alloy wheels, coloured door mirrors and a gloss black radiator grille. The interior of this little boombox on wheels is characterised by the special “beats” design seats and door trim panels, coloured seat belts and a leather steering wheel.

The audio specialist Beats Electronics – founded in 2008 by Dr. Dre and Jimmy Iovine– redefined how we listen to music with a better representation of the artist music in a stylish form factor, primarily with its studio headphones. Now the Californian company has significantly expanded its range of product: to include earbuds, wireless headphones, wireless active buds, and wireless speakers.

“The Polo remains a very important car for us here in Ireland and it has been a favourite in this country for over 40 years now,” said Volkswagen Ireland Brand Director Gerrit Heimberg. “The new beats version offers a new angle on the Polo and will very much appeal to a younger buyer and in particular, any audiophiles thanks to its very special audio system.”

The Polo beats comes with a 1.0-litre 75bhp petrol engine in 5-door guise only and costs €20,120. And for a limited time only, there is also one year’s free insurance on the Volkswagen Polo if you finance through your new Polo Volkswagen Bank. Contact your Volkswagen Retailer for more details.