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Polestar founding partner of World EV Day

Polestar, Volvo Car Group’s electric performance brand, has joined forces with ABB and Green.TV as a founding partner of the inaugural World EV Day.

Set to be held on September 9, 2020, the day will celebrate global electric mobility, further raising awareness and promoting discussion.

“We must move forward towards a more sustainable future,” said Thomas Ingenlath, CEO of Polestar. “I believe that electric vehicles are a crucial step on this journey. World EV Day is a great opportunity for us to share our message and be a guiding light for the automotive industry.”

World EV Day aims to drive the shift to sustainable road transport and a zero-emissions future. It will be an open and inclusive digital campaign to engage consumers and policy makers alike.

Ade Thomas, founder of media company Green.TV, added: “I’m thrilled to be working with a leading OEM like Polestar on World EV Day. The day will become the catalyst of a digital campaign to celebrate electric mobility as a key tool in striving for a greener transport future for all.”