Peugeot has launched a new logo and brand identity, in what is the 11th update to its lion emblem since 1850.
The French brand’s new logo features a roaring lion’s head inside a new Peugeot coat of arms.
Peugeot says the logo has been designed to last and will feature across all new models, starting with the all-new Peugeot 308, which will make its world premiere later this year.
The new identity will span everything from retailers and signage to the creation of a new Peugeot website, along with being accompanied by an international campaign and a new lifestyle collection of clothing and accessories later this year.
Already, through its ‘Buy Online’ platform, customers can configure a new Peugeot vehicle, obtain a part exchange valuation, personalise their finance package and complete their purchase online using a laptop, smartphone or tablet, all from the comfort of their own home.
Peugeot says the new logo showcases the brand as “timeless”, celebrating its more than 210-year history, while also looking to the future, towards new technologies and innovations provided by the new Stellantis partnership.
It adds that the emblem has been created to acknowledge its evolution as a brand, its innovative and successful model line-up and its continuing transition to electrification, having committed to offering an electrified variant across its entire model line-up by 2025.