The Chief Executive Officer (CEO) of PSA/Peugeot-Citroen recently outlined that while both brands currently compete for similar customers, they will move further apart going forward. The idea is that Peugeot and Citroen will target two different customer groups. Peugeot is heading more upmarket to appeal to what it terms as traditional customers. Citroen will also … Continue reading Peugeot and Citroen brands to move further apart