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Osram prepares to shine bright at Automechanika Birmingham


Osram has been a leading OE bulb brand and automotive lighting manufacturer for many years and on average at least 50 per cent of the cars on our roadshave Osram bulbs fitted.

This year the Osram brand celebrates 110 years since it was registered as a trademark for “electrical incandescent and arc lamps” back in 1906.

LED/OLED rear light demonstrator

LED/OLED rear light demonstrator


At the first ever Automechanika at the NEC Birmingham, Osram will be presenting a number of innovations across all lighting technologies, underlining its position as a world leader in automotive lighting.

Highlights will include a complete LED/OLED rear light cluster demonstrator, a modular LED Matrix demonstrator, LED DRL and FOG lights as well as market leading upgrade halogen and HID bulbs such as Night Breaker Unlimited and Cool Blue Intense.

There will also be a range of trade and retail Point of Sale (POS) solutions and displays on show and an opportunity for garages and workshops to learn about the Osram Installer Programme and sign up at the show.
The future of automotive lighting

The future of halogen and HID replacement bulbs will soon be in decline due to the latest developments in lighting technologies such as LED, OLED, Laser and Matrix in which Osram is an innovation leader.

You will have seen for many years’ cars being manufactured with LEDs used in Daytime Running Light (DRL) applications. Osram is now working even closer with the leading vehicle manufacturers developing Laser and Matrix lighting solutions.

In most recent years Osram has worked with BMW, and now supplies the BMW i8 and more recently, the BMW 7 Series range with laser modules for headlight applications. Laser lights are the next big thing in automotive lighting. Thanks to their high luminance (which is significantly greater than that of any other light source available today) and the smaller space requirements of laser light, headlights can be made even smaller than they are already.
 
Presenting the LED/OLED rear light demonstrator

At the show Osram will be demonstrating an LED/OLED rear light cluster, which showcases four lighting functions: brake light, turn indicator, reverse light and rear light. With OLED it is possible to create illuminated surfaces in practically any shape or size and place them right next to each other.

Visit the Osram stand at the show to see this latest innovation in automotive lighting that can also be combined with LEDs, opening up a wider range of design options for rear lighting on cars of the future.
 
Become an Osram Installer

The Osram Installer Programme is free to join and provides garages with access to a unique set of marketing materials, including exclusive bulb fitting instructions for most makes and models of vehicle. The programme is designed to keep garages, workshops and MOT test stations up to date with the latest bulb application data and product information, allowing them to confidently replace lighting applications on many vehicles.
The Installer Programme adds value to workshops and garages, enabling them to enhance their product and service offering with new supply and fit innovations and increase their profit opportunities from bulb sales. Osram welcomes visiting garages to the show to visit their stand and sign up to the Installer Programme for free.



Visit Osram at Automechanika, NEC Birmingham in Hall 9, Stand G58. 
For more information about Osram and their products email: automotive@osram.co.uk