Opel ADAM set to conquer the fashion capital of the World


Opel’s new baby, the ADAM,  is set to take Paris by storm next month when it makes its global debut in the fashion capital of the world, at the “Mondial de l’Automobile” (September 29 to October 14, 2012).

With more than 1.5 million visitors expected, The Paris Motor show is the world’s most popular motor show and the perfect setting for the fashionable newcomer. Visitors to the Opel stand will be treated to a unique display with the ADAM’s virtually unlimited potential for customisation which will be displayed for the first time to the public in Hall 5.2 (stand 501).

Interactive stations will also be on the stand allowing visitors to create their very own ADAM.  Based around the three trim levels – JAM (fashionable/colourful), GLAM (elegant/sophisticated) and SLAM (racy/sporty) – visitors can explore the virtually endless customisation possibilities at the touch of a button.

The ADAM, which arrives in the Ireland early in 2013, not only breaks new ground in design it also leads its class in terms of technology, offering features normally only found in higher-end cars.  A prime example is ADAM’s top-of-the-range infotainment system ‘My Media’ which integrates the owner’s smartphone with the car making internet based applications available from the facia mounted touch screen.   Unique in segment, the system supports both android and Apple iOS units.Measuring almost 3.70 meters in length, Opel’s new, chic and agile car is perfect for urban environments. Unlike other rivals, ADAM’s look is a retro-based design with a modern and bold look. Its striking and unique “floating” roof which is visually disconnected from the body allows a perfect execution of a two tone colour combination. Inside the cabin, the Opel ADAM offers seating for four people who will benefit from a premium inspired atmosphere and a high degree of roominess unusual for a small car.

The Opel ADAM will initially be offered with three efficient gasoline engines (1.2 l 51kW/70 hp, 1.4 l 64 kW/87 hp and 1.4 l 74/100 hp). All powertrains are available with an ecoFLEX technology pack including fuel-saving Start/Stop technology.