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Northern dealership wins BMW Retailer of the Year

Agnew Group’s Bavarian BMW Belfast dealership was named BMW Retailer of the Year at the German car manufacturer’s annual awards event which took place last month in Lisbon.

The BMW Retailer of the Year Awards handed a total of 11 accolades to the UK’s best franchised operators, but Bavarian BMW in Belfast secured top spot for a record fourth time.

Bavarian BMW Belfast wins BMW Retailer of the Year

Joe Rogers, Head of Business for Bavarian BMW said: “We are absolutely thrilled to have won the BMW Retailer of the Year award for a record fourth time!  The team has been working diligently across all aspects of the business to deliver exceptional service and to receive this accolade simply acknowledges the effort that they invest day and daily to exceed customer expectations.

“The awards are a great way of benchmarking service provision. Considering all the various disciplines of the business are assessed means you need to take a holistic look at what you do. From the moment someone walks into the dealership you are considering the service they receive when browsing, right through to how information is communicated throughout the journey. Every step of the process is critical.”

The Northern Ireland team also claimed the BMW Retailer of the Year Marketing Champion award.

Commenting on this award, Keith Craig, Sales Director for Bavarian BMW said: “We aim to make it as easy as possible for customers to find out about new technologies, exciting offers and new vehicles. We consistently use customer feedback to refine the ways in which we share information. Our website’s functionality is also tailored to ensure customers can access services at a time that suits them. It’s brilliant to win this award as it reinforces that we have a great team here in Belfast.”

The Bavarian BMW dealership sells new and used vehicles, with up to 200 vehicles on-site at any given time.