Banner Batteries, represented in Ireland by Europower Battery Centre, is in the process of rolling out a new and refined corporate identity.
Aligned to the company’s long-term corporate development strategy, the updated CI emanates from a process of optical and conceptual fine tuning that is considered evolutionary rather than revolutionary.
And whilst the new look brand identity is set to feature across the spectrum of Banner’s marketing communication activities, it is being showcased on the company’s global website, itself subject to a complete overhaul in terms of architecture, look and content, the focus being on making it more user friendly and increasingly interactive.
As for Banner’s refined brand image, then in addition to continuing to rely heavily on the colour red, Banner’s now familiar ambassador, the buffalo, is also retained, albeit set against a refined and evolved background. A personification of dynamism and energy, the Banner buffalo is a highly recognised symbol and an object of revered partner and customer symbolisation. Indeed it is a graphic that aligns perfectly with Banner’s slogan – ‘The Power Company, which purveys self-confidence like no other. ‘Power’ is representative of all Banner’s products and services, while ‘Company’ communicates strength of Banner internally with regard to its employees and suppliers, and externally to the trade, industry and consumers.
Clearly visible at www.bannerbatterien.com, the new look CI adopts a subtle position on a home page that presents visitors with a logical layout to aid friendly navigation. Featuring a drop down burger style menu, visitors can quickly and easily gain access to sub menus covering ‘Products’, ‘Support’ and ‘Company’. Also featured on the home page is a login protected ‘Partner Portal, ‘Contact’ and ‘Search’ facility.
Within the former product section, full, clear and concise product and technical data and information is available, as are technical specifications and a useful listing of application graphics. Such information is also supported by a suite of downloadable material in pdf format.