Attractive, intelligent and at the same time practical, is how Mercedes-Benz described its new CLA which will also be available as a Shooting Brake from September.
Just like the four-door CLA Coupé, the Shooting Brake puts its own spin on the design idiom of sensual purity and turns the interior into a coolly designed user interface for intelligent digital technology.
From the striking shark-nose at the front of the vehicle to the clean edge with accentuated surfaces, the design displays elegant athletics right down to the gently muscular rear. The latter increases the CLA Shooting Brake’s functionality. While just as much a designer piece as the CLA Coupé, it offers more space for spontaneity, be it on an extended shopping spree or for sports and outdoor activities where space is required.
The interior of the CLA Shooting Brake displays the modern, cool and high quality ambience of the Coupé. In addition, it offers passengers more space than the predecessor model in the shoulder, head and elbow areas.
The digital environment of the CLA’s technophile customers is integrated into the interior in a creatively and technically pioneering way. Thanks to MBUX – Mercedes-Benz User Experience with intelligent interior assistants and refined voice recognition – operation of ever more functions is becoming more natural and much simpler.
Great emphasis is placed on individualisation in the new Shooting Brake with an increasing and diverse range of apps and services, which can be downloaded from Mercedes me depending on your own preferences and called up via MBUX.
This CLA is thus aimed at customers for whom, just a few years ago, Mercedes‑Benz was not the first thing that came to mind when they were looking to buy a car.
“We want to address young individualists with the particularly expressive design of the CLA Coupé and CLA Shooting Brake. Furthermore, the new CLA Shooting Brake offers more space than its predecessor – for sports equipment and much more”, states Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars sales.
Like the previous model, the new CLA Shooting Brake will be manufactured in Hungary
and comes onto the market in September 2019.