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New launches spelt busy Automechanika for Hella


With such a focus on advanced driver assistance systems (ADAS) at Automechanika Birmingham this year, it’s clear that the Hella stand was going to be a hub of activity. As Hella Gutmann Solutions is one of the leading aftermarket voices concerning ADAS in the industry, the company had a lot to inform visitors, which was well received through its seminar appearances and the multiple on-stand talks.

Overall, Automechanika Birmingham was a resounding success for Hella, which had a dominant presence at the show and gave the team the chance to introduce its exciting new products.

Among them was the ADAS camera and radar calibration CSC-Tool Mobile, a portable version of the ground-breaking CSC-Tool, for mobile technicians and workshops with limited space, which garnered a lot of interest from visitors.

The CSC-Tool Mobile is engineered to the same exacting criteria and accuracy as the standard version, but with the added bonus of being ultra-portable and easily assembled in just a few minutes.

Hella also launched the K-LED beacon, which is the first of its kind and combines design and state-of-the-art LED technology to allow manufacturers, particularly in the construction and mining industry, to give their vehicles the best in safety lighting, with a unique appearance.

As well as new product launches, Hella presented bite-size training sessions and gave talks on its stand to give visitors an idea of both the exciting advances the company is making and the ongoing developments in the wider industry and what these mean for the UK aftermarket.

Helen Goldingay, senior head of marketing & communications for Hella UK, said: “Automechanika Birmingham is a great opportunity for us to speak with our current and meet with potential new customers.

“Our focus was to continue to educate the aftermarket regarding the importance of ADAS technologies and the impact they are having on the industry. This year however, visitors were far more aware of ADAS and the investment they need to make in their businesses in order to keep pace with, and benefit from, the ongoing developments.

“The show as a whole seemed to have more of an emphasis on how workshops need to future proof their business and I’m glad to see this change because as new technology becomes commonplace, independent workshops need to know how to undertake its service and repair with confidence.

“Overall, it was a great show for us, especially as the visitors were taking a longer term view of their businesses, which is the proactive approach that Hella also takes, so we’re excited to see what the 2021 event brings.”