New Ford B-MAX arrives in Ireland


The new Ford B-MAX and new Ford Focus ST have arrived in Ireland.

With a maximum 5-star Euro NCAP safety rating, the B-MAX’s Ford Easy Access Door System provides unobstructed entry and exit with hinged front doors and sliding rear doors integrating the central body pillars.

When both front and rear doors are open there is outstanding access to the interior, with a huge, clear aperture more than 1.5 metres wide, making it significantly easier to enter or exit the rear seats, attend to children in child seats, or load and unload shopping.

The new B-MAX is also the first European Ford to offer the company’s acclaimed SYNC system.

SYNC is an advanced voice control, device integration and connectivity interface. It enables users to connect mobile phones and music players by Bluetooth or USB, make hands-free telephone calls, and control music and other functions using voice commands.

It can automatically transfer contact information from a connected Bluetooth device to the vehicle, allows calls to contacts to be activated using straight-forward voice commands and reads text messages aloud from compatible phones connected using Bluetooth.

SYNC also enables B-MAX to offer the innovative new Emergency Assistance feature which is designed to assist the occupants to call the local emergency services operator in the event of an accident.  Emergency Assistance won the “Best Mobile Innovation for Automotive, Transport or Utilities” category at the 2012 Global Mobile Awards, Barcelona.

“We are delighted with the first reactions to our new B-MAX in Ireland”, said Eddie Murphy, Chairman and Managing Director of Ford Ireland.  “The car really challenges traditional small car thinking, and pioneers a concept not attempted by any other manufacturer,”

In Ireland, the car will be offered in two versions B-MAX and B-MAX Titanium. The specification list for B-MAX is as follows: 15” steel wheels; body-coloured mirrors & handles; leather trimmed steering wheel; air-conditioning; global open / closing windows; Fold Flat passenger & rear seats; Deflation Detection System; Electronic Stability Programme (ESP); Torque Vectoring Control; Headlight Courtesy Delay; and remote central locking.

The additional specification list for the B-MAX Titanium includes: 15” alloy wheels; front fog lights; LED day-time running lights; chrome window finisher; heated windscreen; child observation mirror; and trip computer.

Engine line up and pricing is as follows:
B-MAX 1.0 litre Ecoboost petrol100PS (119 g/km CO2 – tax band A) – €21,600
B-MAX 1.4 90PS petrol (139 g/km CO2 – tax band B) – €19,170
B-MAX 1.5 75PS diesel (109 g/km CO2 – tax band A) – €21,840
B-MAX 1.6 105PS Auto (149 g/km CO2 – tax band C) – €25,220

The new Ford Focus ST has also arrived in Ireland. The car builds on Ford’s long heritage of performance models and carries the DNA of the company’s renowned previous ST and RS cars.

This latest Focus ST is Ford’s first truly global performance car and has been jointly developed by Ford’s RS team in Europe and the Special Vehicles Team (SVT) in the US. 

Ensuring the high level of driving dynamics that enthusiasts have come to expect from a Ford performance model, the new Focus ST is powered by a specially developed direct-injection 2.0 litre, all alloy, turbocharged, four-cylinder EcoBoost engine with a 250PS output.  And yet, the car remains capable of returning a fuel efficiency performance of 7.2L/100Km and CO2 emissions of 169g/km – 20 percent better than its predecessor.

Standard specification in the new Focus ST includes Ford Power keyless start, sporty Recaro seats, Bluetooth and 18” alloy wheels.

The car is available in two series: ST and ST2 both with the 2.0 litre EcoBoost 250PS powertrain.  Prices are as follows:
Focus ST – €35,170
Focus ST2 – €37,470

Focus ST2 features Ford’s acclaimed SYNC system as standard. SYNC is an advanced voice control, device integration and connectivity interface. It enables users to connect mobile phones and music players by Bluetooth or USB, make hands-free telephone calls, and control music and other functions using voice commands.

The Focus ST has a starring role in the new all-action movie adaptation of the classic 70’s British police series, The Sweeney, with actors Ray Winstone and “Plan B” Ben Drew playing Regan and Carter.