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Motorists can rely on Trico wiper blades


Trico is offering workshops full marketing support, training, technical assistance, sales promotion guidance and point-of-sale material to boost wiper sales this spring and summer.

For over a century, Trico has designed, developed and delivered advanced wiper technologies for vehicle manufacturers (VMs) and drivers worldwide, and continues to forge ahead with innovative solutions to meet the needs of tomorrow’s vehicles and the motorists of the future.

Sam Robinson, Trico product and brand manager for the UK commented: “Motorists count on the technician to keep them safe on the road and with Trico wiper blade products, they get the quality and performance their customers rely on. With a full range of quality wiper blades to fit virtually any vehicle.

“Trico windscreen wiper blades give them and their customers exactly what they’re looking for, from easy installation for the technician to long lasting premium performance for the user.”

Trico’s ‘Exact Fit’ programme could not be easier to install, as the blade comes straight out of the package and onto the car, with no loose clips or components to try and fit.

The Trico ‘Flex programme’ replaces both OE fit beam blades and upgrades hook arm blades to the latest design, allowing for the step up from a conventional windscreen wiper blade to premium beam technology at a reasonable price. This range consists of just 14 part numbers to deliver 95 per cent vehicle coverage, ideal for workshops where storage space is at a premium.

Rear integral blades should be changed just as often as the front wipers, although most drivers only change their rear blade every five years or so. Highlighting this is a great opportunity to help customers and win their loyalty. Rear blade sales now account for 10 per cent of all wiper blade sales.

Workshops therefore need to offer a comprehensive programme to cover the market needs and take advantage of this additional revenue opportunity.

Trico offers a number of ways to help technicians change blades efficiently on its website, just select the arm type and wiper line of the blades, or search by vehicle model: http://www.Trico.eu.com/Trade/InstallationVideos

Trico also has uploaded a number of useful step-by-step fitting videos for technicians on its own YouTube channel – Trico Europe.

With nearly 60 videos and over 30,000 views, the channel is proving popular. The videos include common issues technicians have in fitting particular wiper blades and a 30 second video for common queries.