The UK-based Motaquip brand, has launched its brand new website with the aim of supporting its customer base both at home and abroad, and with clear emphasis on showcasing the modern face of this well-established aftermarket brand.
The brand’s all new website is designed to reflect Motaquip’s continued rejuvenation and present its dynamic aftermarket product and service offering in an engaging and distinctive fashion.
Sporting the brand’s bold new look, which will now influence all future Motaquip marketing and promotional materials, Motaquip.com underlines the brand’s undoubted heritage but, more pertinently, focuses on the wide-ranging benefits that Motaquip offers its customers across Europe, underlined by actual testimony from loyal Motaquip customers here in the UK.
This initial launch is very much the first phase of the Motaquip website project and the brand is planning further significant developments in the months ahead. The most notable of these will be the addition of an all new, fully interactive eCat (e-Catalogue) function which will afford Motaquip customers easy access to the brand’s first-class parts data. Motaquip will also add a specific ‘customer only’ section providing its customers with direct access to marketing materials, merchandise and in-depth technical product information.
Reflecting its status as a growing exporter and to support the brand’s penetration of new markets, the website will also be made available in numerous European languages.
General Manager Peter Cox is delighted with the first phase of the website project: “This website will serve as the foundation of our brand in the UK and abroad. Anyone, anywhere, can now instantly see that Motaquip is an expert parts supplier with a long-standing track record and a glowing reputation among its customers.
“The level of information and detail within the site will be a great reference point and support for our valued customers, and for those seeking an introduction to both our brand and our premium quality product offering.”