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Motaquip customers blown away by new initiatives


Ninety-nine per cent of Motaquip customers have rated the parts supplier’s customer service as ‘Excellent’ or ‘Good’, according to its 2017 customer satisfaction survey.

That was just one of several headline figures from the survey, which had an 81 per cent response rate from factors across the UK. Ninety-six per cent of customers also rated product quality ‘Excellent’ or ‘Good’, while 90 per cent rated value for money ‘Excellent’ or ‘Good’.

Motaquip General Manager, Peter Cox, said the response was down to the impact of several initiatives developed and launched over the last 18 months. He said: “Our business has always strived to deliver profitable growth for Motaquip customers. Our recent focus is to ensure that independent factors can better compete and grow sales in a congested marketplace.

“By restructuring pricing across ranges and introducing an array of other initiatives – many unique to our brand – we make our customers’ businesses easier to run and more profitable.”

New additions also include managed stock ranges, improvements to range specification and catalogue data, and an in-house design service for bespoke marketing.

Peter added: “With an 81% response rate, Motaquip customers have demonstrated their level of engagement in the brand and provided us with some very interesting and positive feedback.”

Customers had also been helpful in highlighting areas where Motaquip can further improve their sales potential, with Peter commenting: “With this information in-hand, we have more clarity on what’s needed to deliver an even stronger proposition for our customers.”