Mobil 1 is partnering with Origo Autoparts to ensure that its products are available to the automotive aftermarket via the Origo Autoparts distributor network from March 1.
Origo Autoparts is aware that today’s Irish drivers are either looking to keep their new cars longer, or, opting for pre-owned vehicles that can still deliver dependable, long-lasting performance.
Origo’s objective is to bring awareness to all Irish car users that using a premium, synthetic motor oil, such as Mobil 1, can help ensure that their vehicles’ engines still run like new, even beyond 200,000 kms.
As the world’s leading synthetic motor oil brand, Mobil 1 has continually set the benchmark for lubrication excellence and engine protection making this product an attractive proposition for the Irish aftermarket network.
As the “Partner of Choice” in Ireland for premium brands, Origo Autoparts’ distribution network is renowned for offering key competitive advantages to its customers. This was the key influencer of the Irish Mobil 1 supply chain to choose Origo Autoparts as its partner for the automotive aftermarket.
Michael Breslin, Origo Autoparts Sales Manager: “We are passionate about all the brands we work with and are proud to announce our new partnership with Mobil 1. Mobil 1 truly complements our portfolio of existing premium brands and we look forward to growing Mobil 1 market share in the automotive aftermarket.”
Motor oil chosen for vehicles really does matter. Mobil 1 advanced synthetic motor oil offers a uniquely balanced formulation, helping vehicle owners enjoy outstanding levels of performance, fuel economy and engine protection. This is why Mobil 1 is chosen for factory fill by more of the leading Original Equipment Manufactures (OEM) than any other oil brand in the world.
From March 1 the Origo Autoparts sales team will be equipped with a full suite of launch offers, display solutions and consumer literature ensuring an effective launch of Mobil 1 for the aftermarket and consumers.