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Meyle simplifies part identification for workshops


Search and find parts even faster – the Hamburg-based spare parts manufacturer, Meyle claims it is the first aftermarket supplier to offer context-sensitive graphics of rear-axle multi-links for selected BMW and Mercedes-Benz models.

Graphics designed by Meyle show the spare part in the context of complex chassis technology, making it even easier to identify the required parts.

In the graphic search, customers are shown exact installation positions and contexts, see all relevant information and details when they click on the article and go directly to the order.

“Meyle has dedicated itself to the idea of making the information relevant to partners, customers and workshops accessible in the simplest way possible and preparing it in such a way that it can be used even more efficiently,” explains Dominik Overmann, Team Leader Product Data Management at Meyle.

Especially in complex systems, simple installation descriptions are often not sufficient and require more details and information about the installation position and all parts in the immediate vicinity.

Overmann added: “These systems are best represented graphically. With the context-sensitive graphics, we therefore simplify the identification of parts – incorrect orders or cost-intensive returns can thus be minimized. Wholesalers and workshops can then pass on these advantages directly to their own customers. The initial feedback from our customers is consistently positive – customers actively ask for the graphics, for example to refer to them in their own offers and thus create added value for the customer.”

Meyle has been offering a graphic search function for the front axle of the top 200 models of the German CarParc for many years, and now the context-sensitive graphics are also available for the rear axle of BMW models such as the 1 Series, 2 Series, 3 Series and 4 Series as well as Mercedes Benz C‑Class and E-Class. The graphics can be used not only in TecDoc-based catalogues, but also in the Meyle online catalogue and in customers’ web shops. The article data is regularly updated with new vehicles.