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Meyle presents new brand identity


Meyle presented its new brand identity with a new logo and slogan, at the recent Auto Trade EXPO in Dublin.

“The Auto Trade EXPO gave us the possibility to present the new Meyle brand identity with the new logo and slogan ‘Driver’s best friend’”, said Maike Andresen, sales manager at Meyle.

“Additionally, we could present our three product lines Meyle‑Original, Meyle‑PD and Meyle‑HD. Spotlight items at the stand were our Meyle-HD water pumps, Meyle‑Original oil change kits for automatic transmissions as well as shock absorbers. We had many good talks which was great, as it is very important for us to get to know the needs of our customers and how we can support them,” Maike added.

Tom Kennedy from Strongline Autoparts Ltd and David Mac Neaney from Meyle at the Meyle Stand at the Auto Trade Expo in CityWest Dublin.

Tom Kennedy from Strongline Autoparts Ltd and David Mac Neaney from Meyle at the Meyle Stand at the Auto Trade Expo in CityWest Dublin.