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Meyle highlights success of its digital aftermarket experience


Meyle recently introduced product highlights and innovations for the independent aftermarket during the digital ‘MEYLExperience’.

The company organised its exclusive digital brand experience in lieu of the cancelled Automechanika Frankfurt. The MEYLExperience began in September and ran for eight weeks.

Customers and partners had the opportunity to explore impressive Meyle highlights and themed worlds and speak personally to Meyle experts in sales, marketing and the various product areas – all on the interactive, virtual platform of MEYLExperience 2020.

André Sobottka, head of Meyle sales, marketing and communications, said: “The past several weeks have shown us that we can also inspire our customers through digital channels.

“The MEYLExperience has allowed us to bring the trade fair stand feeling to our customers and partners all over the world in a virtual format, as well as provide them with a platform on which to discuss key areas and topics in their markets with our Meyle product experts and account managers.

“We want to continue exploiting the opportunities provided by digitisation and expanding innovative tools such as the MEYLExperience in the future.”

Throughout the event, Meyle says its experts had more than 270 meetings with over 700 participants all over the world. The trade fair feeling, which was recreated with a digital solution developed in-house on the basis of Microsoft Teams and the well-known interaction functions, helped to promote successful exchange during the event.

The Hamburg-based manufacturer presented the latest product highlights as well as new developments and innovations.

For example, the new Meyle-PD cabin air filter was unveiled during the MEYLExperience: the high-quality filter media with specially impregnated activated carbon protect against NOx and particulate matter and thus ensure clean air inside the vehicle.

In addition to learning about the latest topics, existing solutions and product innovations at Meyle, customers and partners also had the opportunity to speak personally to experts in sales, marketing and the various product areas in private meetings.

Sobottka added: “We received lots of positive feedback from our customers and partners, which has reaffirmed our decision to organise a digital trade fair experience. Even though we weren’t able to greet our customers and partners in person with a cup of coffee at the trade fair stand this year, we had plenty of interesting conversations via the digital platform.

“And we’re happy to return the praise: we were delighted that so many of our customers and partners took advantage of our offer and were open to this new format.”