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Mercedes-Benz retains title of most valuable auto brand

For the third consecutive year, Mercedes-Benz is the world’s most valuable automobile brand, growing eight per cent to US$65 billion, according to the latest report by Brand Finance, the world’s leading independent brand valuation consultancy.

The German brand has been investing strongly in R&D in the anticipation of new trends – particularly electric and autonomous vehicles, as well as implementing innovative new business models, including the recently expanded Mercedes Collection subscription service.

According to Brand Finance’s research, its customer service is the best in the business. That, combined with its new and existing model ranges and its excellence in design, is helping keep the brand one step ahead of its main competitor BMW (brand value US$40.5 billion).

Alex Haigh, director, Brand Finance commented:“Mercedes-Benz has stayed one step ahead of its competitors because of its commitment to service and model development. Despite his departure, Dieter Zetsche has set the brand up for long-term success.”