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Mercedes-Benz and Olympic star Annalise Murphy announce ‘tier one’ partnership


Irish Olympic silver medal winner Annalise Murphy, has renewed her association with Mercedes-Benz in Ireland as she begins preparations for the 2020 Olympic Games in Tokyo.

Annalise is pictured at the announcement of her ‘Tier One’ partnership with Mercedes-Benz. With her is Fergus Conheady, commercial vehicles sales manager and Stephen Byrne, chief executive.

As part of a ‘Tier One’ partnership arrangement that sees Mercedes-Benz retain its status as the only vehicle manufacturer supporting Annalise’s bid for further Olympic glory, the 26-year old Rathfarnham sailing sensation will shortly take delivery of a 171 registered Vito Mixto van for use in transporting her team, herself and her equipment to events, here in Ireland and overseas.

Commenting, Annalise said: ‘The support of Mercedes-Benz, so valuable when preparing for the Rio Olympics, ensures my plans to go one better in Tokyo are off to a great start.’

Set to be a familiar sight at Laser Radial sailing events, the new extra-long 119E Vito is equipped with features fit for an Olympic star. They include five leather-covered passenger seats, chrome grille, automatic cruise control and speed limiter, reversing camera and a spacious load-carrying interior. The most powerful unit in the Vito range, the 119E is driven by a 190hp, CDI engine.

To be wrapped with a colourful action photograph of Annalise carving her way through the sea, the arrangement with Mercedes-Benz includes provision to display its familiar ‘three-pointed star’ logo on Annalise’s sails and clothing.

“This ensures there’ll be a star – not just in the boat, but on the boat as well,” noted Fergus Conheady, sales manager for Mercedes-Benz commercial vehicles in Ireland.