Careful oil filter stock management is clearly essential to motor factors, but how exactly do they go about this the right way? Fast-growing automotive filter specialist MANNOL UK looks at the three key aspects of being stock savvy to help optimise profit.
Quality reigns supreme
The first thing is to remember its quality rather than quantity when choosing stock. Oil filters such as SCT-Germany, from MANNOL UK, are designed to trap particle sizes in accordance to the engine requirements. By effectively sifting out foreign particles, this maintains the quality of the oil circulating in the lubrication system and in other vital components, protecting engine lifetime.
“Only an OE quality, highly efficient fuel filter will remove the smallest particles to offer optimised performance”, explains Jevgenij Lyzko, Managing Director of MANNOL UK. “Not only that, but it will also extract all dirt, rust, scale and water that has entered the fuel. Filtration of this standard also extends engine life and permits longer service intervals, with obvious benefits for vehicle owners.”
Re-profiling and benchmarking
Suppliers should be able to help factors select the correct oil filter profile for their shelves through regular, free of charge stock re-profiling and benchmarking services.
The aims of re-profiling are to help ensure customers are never turned away, that shelf space is devoted to parts that will sell, and that factors have the right ‘new to range’ items that will make the difference versus competitors. This is achieved by adjusting the mix and stockholding quantities of oil filters, for optimum efficiency, availability and profitability.
Benchmarking will pinpoint where oil filter sales may be under-performing compared with what the supplier would normally expect for the distributor’s region, size and type of business. They will also benefit from advice about new or alternative filter lines, and ways to possibly promote them for improved profitability.
Improving price delivery
It seems a simple philosophy, but each time it’s always best to place the largest possible order quantities with the supplier in order to guarantee an optimum price that will sell on in greater volumes. This delivers better prices overall than cherry-picking smaller quantities of the cheapest references in ad hoc promotions.