Mahle Aftermarket’s technical training at Automechanika Birmingham proved to be a huge success as large crowds visited the stand to gather information on all of its product groups.
The training was delivered by a team of Mahle experts and included key tips on working with Mahle products, as well as outlining the many benefits of each range.
Led by technical expert Paul Grovesnor and a team of specialists, the seminars lasted approximately 30 minutes.
After each session, visitors were given the opportunity to engage in a Q & A session to ensure all areas were fully covered.
Jonathan Walker, Mahle Aftermarket UK managing director, said: “The technical sessions enabled visitors to gain a key insight into how our products work and the advantages of using Mahle as a provider of original equipment. The purpose was to ensure all customers are fully equipped with the required knowledge and tools to get the most out of our range and product portfolio, while learning the essential processes and specifications behind our renowned brand.
“Our stand enabled customers to engage with our entire product range and to experience first-hand the quality of our products, such as our CareMetix® demonstration. It also gave us the opportunity to create informative and thought-provoking discussions with both distributors and technicians.”
Mahle experts carried out product demonstrations of its comprehensive portfolio on stand, displaying the benefits of its innovative range of OE quality filters, air compressors, turbochargers, thermostats and workshop equipment.
Mahle is an exclusive UK distributor for the world renowned Victor Reinz brand of gaskets, and its comprehensive range was available on stand, along with a selection of new-to-range products and a comfortable reception area where guests could relax and receive more information on the popular range.
With nearly 90 years’ aftermarket experience, Mahle is now globally recognised as a traditional developer and manufacturer of engine components, acquiring an expertise that is unique in the market.