The German motor oil and additive expert Liqui Moly presented the new design for its oil container labels for the first time at Automechanika in September. The look has been gently modernised. ‘Labels are the face of the motor oil,’ says Peter Baumann, Marketing Manager at Liqui Moly. ‘This face now looks fresher but keeps its recognition value.’ Just as magazines and newspapers … Continue reading Liqui Moly’s newly designed oil container labels