Laser Tools, sponsors of the BTCC motor racing team Laser Tools Racing, has now added football to its portfolio, with one striking difference – the team it’s sponsoring only appears in a critically-acclaimed graphic novel series.
‘Rok of the Reds’, the story of the world’s first alien footballer, was recently shortlisted for Teenage Book of the Year 2020 by the Scottish Book Trust.
Created by comic writers John Wagner (Judge Dredd/A History of Violence) and Alan Grant (Batman), and illustrated by 2000AD favourite Dan Cornwell, Rok of the Reds tells the story of an alien lord seeking refuge on Earth who falls in love with ‘the beautiful game’.
Now, as Rok’s second season begins in the new graphic novel Rok the God, Rok’s team – Radford Reds – will be taking the field bearing their new Laser Tools logo.
“It’s a perfect brand for the team and looks just right on the shirts,” Wagner said. “And of course we’re immensely grateful for a sponsor’s support. Producing comic strip is expensive. It is heartening that a company like Laser Tools has seen enough value in what we’re doing to get behind us.”
Wagner and Laser Tools Founder Martin Smith had gone to school together in Scotland but had not seen each other for more than 50 years. So when Smith turned up at a comic convention, listened to Wagner talk about the project and offered to back it, it was the perfect reunion.
“We are very interested in brand awareness and are always keen to promote the Laser Tools brand in new, fun and exciting ways,” Smith said. “Sponsoring the Radford Reds is a great fit for us, and it brings our brand to a whole new audience. Here at Laser Tools we have a lot of comic and graphic novel enthusiasts, and we cannot wait for publication!”
For more information on the Laser Tools range contact Tech ‘n’ Tools on 01 419 1611 or visit www.techntools.ie.