Kia Ireland continues EV partnership with St. Patrick’s Festival

Kia Ireland will return as the official electrified vehicle partner of St. Patrick’s Festival for 2023.

Building on last year’s success, this year Kia is collaborating with bespoke pageant building specialists Bui Bolg, who will produce three dedicated parade pageants on its behalf.

These pageants have been commissioned in line with Kia’s brand strategy and will convey the brand’s ambition to become a sustainable mobility solutions provider.

Kia will also support this year’s festival with a fleet of EVs which will assist the celebrations of arts, culture, and heritage around Dublin City from 16th–19th March.

This association will also feature a vehicle display area at the Festival Quarter in Collins Barracks, National Museum of Decorative Arts, which will remain in place for the duration of the festival.

The first parade pageant entitled ‘A Future with Creativity’ will examine how human and electronic minds meet to harness technology through experimentation and creativity.

The second pageant, ‘A Future with Nature’ will explore Kia’s sustainability strategy. As one of Ireland’s bestselling EV brands, the Korean company has a clear brand vision to power all of its production facilities by renewable power sources by 2040 and have also made a commitment to be carbon neutral by 2045.

This final pageant is named ‘A Future with Oceans’ and recognises Kia’s global partnership with the Ocean Clean-up project, a non-profit organisation setup to reduce and remove the threat ocean plastic poses to marine life existence.

Kia has made a commitment to have 20 per cent of all vehicle plastic requirements sourced from recycled ocean plastic by 2030. This pageant will demonstrate how human innovation is creating solutions to save our oceans.

Ronan Flood, managing director of Kia Ireland commented: “St. Patrick’s Day is an integral part of Irish culture and has huge reach both here in Ireland and abroad and we too are very excited to see how the creative team in Bui Bolg will bring our brand vision to life on the streets of Dublin.

“In Ireland, we have consistently been a top three brand in terms of EV sales and during the parade we will showcase some of the electrified models that have made this possible.

“The three models on display will be our flagship EV6 model, our recently launched Niro EV and our stunning new Sportage PHEV.”