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Kia e-Niro tops new EV customer satisfaction study


The Kia e-Niro has been ranked number one among mass-market brands in the J.D. Power 2021 Electric Vehicle Experience (EVX) Ownership Study.

For this inaugural study, J.D. Power surveyed around 9,600 electric vehicles (EV) owners in the United States on factors including cost-of-ownership, battery range, and driving enjoyment to determine the likelihood of repurchasing and recommending an EV.

Based on a 1,000-point-scale of overall customer satisfaction, the Kia e-Nero ranked the highest in the mass market BEV segment with a score of 782. The Hyundai Kona EV, Nissan Leaf and the VW e-Golf all featured in the top six.

“This is another important accolade for the e-Niro, further underlying its imapact on the EV market since its launch. It’s not easy to be a market leader in this segment but that’s exactly what the e-Niro is, delivering emissions-free driving capability and high-tech interior quality in a crossover that is practical, functional and fun,” said Ronan Flood, managing director of Kia Ireland.

“The awards won by both the e-Niro, and indeed the e- Soul bode well for the Kia brand and positions us well for our future plans that will see Kia launch 11 exciting next-generation EVs by 2025. The shift to electrification has entered a new phase and we’re proud to be at the very forefront of that momentum.”

With a strong existing line-up of electric vehicles and an eye toward future transportation, Kia is moving forward with the implementation of ‘Plan S’ and will invest $25 billion by 2025 on the future of electrification, mobility services, connectivity, and autonomy.