In a market where price is king, the pressure to remain competitive is a constant challenge and one that First Line is committed to achieving. A solution that meets the needs of the price sensitive side of the aftermarket is the Key Parts brand, which offers distributors a pure and simple competitive alternative to the premium First Line and Borg & Beck brands.
Complementing the existing portfolio, Key Parts has introduced a range of Clutch Kits to suit the growing demand for a competitively priced alternative to what’s already widely available to the point of saturation, giving Distributors a fresh new opportunity to achieve a reasonable profit and repairers a product they can be confident will be of the quality demanded.
Although previously the range had not included Clutch Kits, design and research knowledge from the Borg & Beck Clutch engineers at their technical centre in Banbury, has allowed the company to develop a range of Key Parts Clutch Kits that bring together the sometimes conflicting elements of quality and price competitiveness, to provide a reliable solution to both.
Using its inherent experience and the advanced tools it has at its disposal, the Borg & Beck Clutch team has engineered a solution designed to meet ride comfort and noise dampening specifications sufficient for a competitive product.
The Key Parts Clutch range contains more than 50 fast-moving references that for convenience use the same numbering system as the Borg & Beck range, to make the order process straightforward and simple. In addition, as a result of the engineering input, quality control and testing carried out on all Key Parts Clutches, each comes with a 12-month unlimited mileage warranty against manufacturing defects, giving both workshops and their customers, total peace-of-mind
In the same way, there is a dedicated online warranty portal for a fast and efficient response in the unlikely event of a claim. Key Parts also provides its distributors with an easy-to-use online solution for the effective and efficient management of the claims that are submitted. By utilising the Key Parts portal, distributors will benefit from a direct response and quick turnaround of claims, which means that customer satisfaction at all levels remains constant and consistently high.
In short, the Key Parts Clutch programme provides the perfect cost-effective clutch repair solution, pure and simple!