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IAAF announces upcoming Industry Briefing Sessions

The Independent Automotive Aftermarket Federation (IAAF) has announced details of its next two Industry Briefing Sessions as Autumn approaches, that will be held in October and November respectively.

Industry briefing, March 2018

The next IAAF industry briefing will take place at ECCO Safety Group in Leeds on October 18 before heading to London based Premier League club Watford F.C on November 15.

ECCO Safety Group’s new EMEA HQ in Leeds will be the venue for the third Industry Briefing Session of 2018, where the main guest speaker will be Julian Lloyd, managing director of ProVQ, one of the largest approved motor industry training providers. Julian will be explaining how to help make staff the best they can be, by fully exploiting the recent change in Government policy, which financially encourages companies of all sizes to actively embrace this through the sourcing of quality training programmes.

Following lunch, there will be a tour of ESG’s engineering and testing facility where products are manufactured and stamped to meet the “The ECCO Standard”, as well as a tour of its operations facility, which produces ECCO safety solutions for the aftermarket, including warning lights, alarms and sirens and a range of products under the Code 3 brand for Emergency systems.

November’s event at the Hornets’ home of Watford F.C is being jointly organised by IAAF and Johnson Controls, and the industry briefing will cover all the latest activity from the Federation and this time will feature an update from Steve Carter of Train 4 Auto Consultancy Ltd. Steve will be giving an overview on some of the rapid changes taking place with Hybrid, PHEV and Hydrogen Fuel Celled vehicles, aiming to raise awareness among members in order for them to consider their business model in relation to this rise in alternatively fuelled vehicles (AFVs).

Both Leeds and Watford sessions will finish at around 13:00 with lunch, when delegates will have the opportunity to network with fellow members.

Head of Membership Development, Mike Smallbone will also be updating members on the latest industry happenings over the past few months, including the IAAF’s recent lobbying activity regarding European legislation on Type-Approval and access to in-vehicle data, plus recent developments concerning the Your Car Your Choice campaign. Smallbone will also be sharing other news and planned activity for the remainder of the year with delegates, including its Annual Conference and Awards Dinner 2018.

IAAF Head of Membership Development Mike Smallbone said: “Since our last Briefing Session in May, GDPR has come into effect, so it’ll be very interesting to hear how members and indeed the industry in general has been dealing with this challenge as well as other ongoing key issues.”

“Suffice to say, we’ll have plenty to get our teeth into and share with attendees in October and November, so we’re really looking forward to more packed sessions and engaging talks from our guest speakers.” Smallbone added.

As limited spaces are available, IAAF is advising members to book their space as soon as possible by emailing Ann Silvester at

For more information about the IAAF, please contact Mark Field of Impression Communications. Tel: 07825 410 998 or email