Howden celebrating British & Irish Lions jersey launch

Howden Insurance Ireland, a principal partner of The British & Irish Lions, is celebrating the launch of the 2025 British & Irish Lions jersey with a special activation in Dublin this Thursday, 28th November alongside former Lions and Ireland star Keith Earls.

The event, at One Central Plaza, Dame Street, will challenge rugby fans and the public to ‘Kick for Greatness’ over the Howden ‘H’, offering an exclusive opportunity to win tickets to the Lions’ warm up game against Argentina at Aviva Stadium in Dublin on Friday, 20th June 2025, with behind-the-scenes access to private squad training.

Howden is the official front of jersey sponsor for The Qatar Airways Lions Men’s Tour to Australia in 2025 and will be helping make history as the first-ever Series Title Partner for the Howden Lions Women’s Tour to New Zealand in 2027.

Fans will have a chance to meet and hear from Keith Earls from 13:00 – 14:00.

The public also has the additional opportunity to win the new 2025 Lions jersey, along with other British & Irish Lions merchandise.