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Honda’s ‘Simple Logic’ 162 CR-V campaign


Building on its success as ‘The Best Selling SUV in the World’ the latest  generation Honda CR-V will now be available from the Honda dealer network, using highly competitive offers under the “Simple Logic” banner for the July 162 selling period.

2015 Honda CR-V

2015 Honda CR-V

It comes with a €3,000 guaranteed minimum trade-in offer; 4.9% APR available on HP and PCP; and what it describes as a leading €299 offer on CR-V 2WD SE on PCP.

Honda says that it makes buying a new CR-V ‘Simple Logic’. It also says that the CR-V has continued to show sales growth year on year, following on from the hugely successful launch of the 1.6 i-DTEC 160bhp engine with all-wheel drive, and the option of an advanced new 9-speed automatic transmission.

Standard features include city-brake active system, Bluetooth, cruise control, alloy wheels and dual-zone climate control. Upgrading to the CR-V ES grade will bring the internet-enabled ‘Honda Connect’ infotainment system, front and rear parking sensors, reversing camera, front fog lights and auto lights and wipers. CR-V demonstrates Honda’s pioneering approach to engineering and technology solutions that make life better for its customers.

It has also won much critical acclaim – some of the awards include: the ‘4×4 of the Year’ – Total 4×4 magazine; ‘Most Economical SUV’ – What Car? magazine True MPG Study; and the ‘Most Reliable SUV’ – Which? magazine.

Speaking at the Launch of the “Simple Logic” Campaign, John Saunders, Sales Director of Universal Honda Commented; “CR-V continues as one of the cornerstones of the Honda Range here in Ireland.  The numbers of early generations of CR-V still in service on the roads of Ireland today is testament to Honda’s reliability and build quality. The “Simple Logic” campaign now makes it easier for customers to join the ranks of CR-V drivers and experience the joy of ownership that has made the CR-V the “Best Selling SUV in the World”.