To keep up with the needs of the aftermarket, Hella has always been dedicated to investing in range expansion to service the ever-growing vehicle car parc. As ignition and engine management is such an important category, Hella continually adds more references, which has more than tripled since its inception.
With 340 ignition coil references covering key applications, such as BMW, Ford, Vauxhall and Volvo, the recently expanded range now also includes the BMW Roadster and Mini R5.
Hella’s ignition coils and modules are the original equipment (OE) fitment for almost 130 million vehicles throughout Europe, which demonstrates its quality, as well as its comprehensive range.
Ignition coils and modules have to operate in an arduous working environment where they are subject to high electrical, mechanical, thermal and chemical stress. Consequently, they need to be manufactured to the strictest standards, using the highest quality materials, in order to work perfectly and over a long life cycle. Insufficient output voltage or energy will cause misfiring and incomplete fuel combustion in the cylinder, which can increase the vehicle’s fuel consumption, exhaust emissions and damage its catalytic converter.
As a result, all Hella ignition coils and modules are manufactured to OE specifications using high quality, high temperature and high vibration resistant materials; thereby providing the optimum ignition voltage and spark energy to deliver the power output and fuel consumption returns demanded by vehicle manufacturers.
Senior Head of Marketing and Communications, Helen Goldingay, said: “As vehicles continue to change, we work with vehicle manufacturers (VM) to develop the technology needed. Ignition and engine management is such a crucial element for the correct running of the engine, so to fully assist workshops we transfer this OE knowledge and technology to ensure the aftermarket has the best offering for their customers. The fact that we’ve tripled our range since its launch is testament to our commitment and I am sure that we can continue to grow at this rate.
“However, this does present a challenge for motor factors, as we realise that keeping a comprehensive range in stock is sometimes difficult. We recommend keeping the most popular references on site to ensure customers can be servedquickly and efficiently. Hella UK has a 90,000 sq.ft warehouse allowing us to stock a wider range; and with direct shipment available from Germany too, factors can be assured of always having access to all products.”