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Ford Innov8 means great value for 191 buyers


As the 191 January new car market draws near, Ford says it has an exciting range of offers for customers during the busy new car registration sales period. Under the banner of Ford Innov8, the deals on some of Ireland’s best-selling cars, include the extra peace of mind of:

Seven year warranty,
Seven year roadside assistance,
Two year’s free servicing

Ford says that its Innov8 campaign is underpinned by a manifesto of its eight principles:

1. Driving better value.
2. Smarter technology to reinvent driving.
3. Going further to make its vehicles and services better.
4. Designed for drivers.
5. One-stop flexible financing across the entire range.
6. Roadside assistance & warranty assurance.
7. One of Ireland’s largest dealer network.
8. Ford says it is committed to moving Ireland for the next 100 years.

The all new Ford Focus

Ciarán McMahon, Chairman and Managing Director of Ford Ireland said: “The objective of our Ford Innov8 campaign is to bring better value to motorists who are in the market for a new car and to provide the car packed with the latest smart technologies.”

He added: “Highlighting Ford’s great after sales service, the Ford Innov8 benefits don’t stop when the customer leaves the showroom with the car. On the majority of our range, customers can avail of a seven year warranty and seven years roadside assistance and no vehicle servicing costs for the first two years.”

An example of the Ford Innov8 deals include:

The all new Ford Focus Zetec priced from €22,495 with a range of new technologies including Pre-Collision Assist including vehicles, pedestrians and cyclists – assisting the driver to avoid an imminent collision; SYNC3 – the latest version of Ford’s interactive entertainment and communications technology – with 6.5 inch screen with Android Auto and Apple CarPlay; Cruise Control with lane keeping aid; and electronic parking brake.

The Ford EcoSport Titanium, compact SUV, priced from €23,495 with Ford SYNC 3 Navigation with an eight inch touchscreen, DAB Radio, Emergency Assistance, Apple CarPlay Android Auto, Embedded Modem; Cruise Control with speed limiter; and rear parking sensors with rear view camera.

The Kuga Titanium+ priced from €28,399 with SYNC 3 with an eight inch touchscreen DAB audio system with enhanced voice control and Emergency Assistance; and Automatic halogen headlights with LED day time running lights

McMahon concluded: “These are just some of the great offers in our Ford Innov8 campaign. The offers extend across the range including great offers on our ST-Line range of models, really eye-catching cars matched with efficient powerful engines that are proving very popular with buyers.  Our advice to anyone in the market for a new car in January is to check in with your local Ford dealer to avail of these great offers.”

In addition to the range of offers on passenger vehicles, the Ford Innov8 campaign includes a suite of deals on Ford’s CV range including the Ford Ranger pick up and the award-winning Transit, Ireland’s favourite van.

Deals also include an extended five year warranty and low finance rate of just 3.9 per cent.