Crucial to the sales of car parts is the accuracy of the cataloguing and First Line Ltd are 100% committed to ensuring that the cataloguing of all products is leading in terms of accuracy. It doesn’t matter how great the products are if you can’t accurately link them to the application, which is why First Line invests heavily in ensuring that the research and data mapping is carried out to a consistently high standard.
When it comes to Engine Mountings, product identification can be quite challenging as there are 39 different Engine Mounting positions for both ‘in line’ and ‘transverse’ layouts. Therefore, to enable the accurate lookup of an Engine Mounting, First Line has released easy to identify Engine Mounting layout diagrams for every single part number, offering its customers a market leading solution.
Available via the First Line WebCat, MAM and shortly, TecDoc, the diagrams also help First Line customers make sure they are buying the correct product for their specific needs, therefore saving them time and money.
First Line Ltd has more than 900 part numbers in its comprehensive Engine Mount range, covering in excess of 20,000 individual applications, but is constantly updating the programme to ensure its customers have access to the best possible vehicle parc coverage. This policy is evident with the addition of more than 60 new part numbers during 2016 and the fact that the range includes rubber, hydraulic and, with the most recent addition, electronically controlled hydro Engine Mountings. This latest Engine Mounting, First Line part number FEM4242, fits Audi A4, A5 and Q5 models with TDI engines.
The parts specialist is renowned for consistently updating its product ranges to reflect the adoption of new and innovative technology in vehicle design, so this development is in keeping with the company’s desire to provide the independent aftermarket with what they need, when they need it.