Federal-Mogul Motorparts has launched its 2018 promotional campaign, Garage Gear. Throughout 2018 it will run quarterly promotions in which distributors can choose which brands they promote to better suit their business plans.
The launch comes on the back of the 2017 Garage Gear prize draw which saw Fenns of Lynn, a Ferodo Brake Specialist in Kings Lynn, win the ‘experience of a lifetime’. Fenns, customers of AT Johnson Motor Factors, won the grand prize of £1000 to spend with Red Letter Day and are currently considering a hot air balloon trip. They were presented with their prize by Mike Lynch, Federal-Mogul Motorparts Regional Sales Manager.
The first 2018 Garage Gear promotion gives participants the chance to claim a MOOG®, Ferodo® or Champion® branded telescopic torch. It provides a convenient way of shining light on those hard-to-see places during a service or general vehicle checks. The stylish aluminum body is lightweight and the telescopic function makes it easy to use and store.
“Garage Gear very successful last year and the new format was well received by distributors and technicians,” said Jonathan Allen, Regional Marketing Manager, Federal-Mogul Motorparts. “This year we decided to continue to provide distributors flexibility, allowing them to choose which brands they want to link to the promotion. This approach gives the distributors the opportunity to push the product line that suits their business the best.”
Along with its Garage Gear promotion, Federal-Mogul Motorparts is re-launching its prize draw campaign where entrants have the chance to win quarterly prizes such as bikes, watches and TV’s. They will also be automatically entered into an annual draw where the winner will receive a £1,000 Red Letter Day voucher to spend on a unique adventure.
To find more details about the latest promotional giveaways, contact your local distributor or go online at: www.fmmotorparts.co.uk.