Nissan has become the first car distributor in Ireland to make it possible for motorists to buy its entire passenger car range online.
Nissan relaunched the www.nissan.ie website this week and it now features a ‘Buy Now’ button which enables motorists to buy any new Nissan car whenever and from wherever they choose, including from the comfort of their home.
The move comes after Nissan successfully trialled the online sales model with the 2018 launch of the 40kWh zero emissions Nissan Leaf. Over 200 customers put down online deposits for the car without visiting a showroom to see or test drive the car, while 2,500 online users registered their interest in the car.
“We were selling the car before it hit the showroom floor. It proved how the market has changed and we have built upon that. We are expecting a similar experience ahead of the launch of the new 62kWh Nissan Leaf in June and we are certain that customers will fully embrace the option to buy from the full range of Nissan cars online,” said James McCarthy, CEO of Nissan Ireland.
Online payment is processed through Stripe and car buyers are only required to pay a fully refundable deposit of €200 once they have selected the specification and the model of the new Nissan passenger car that they want to buy.