ELTA: celebrating three decades of performance in the automotive industry

Midlands-based ELTA, a powerhouse in the UK automotive aftermarket, is celebrating a remarkable milestone of thirty years in the industry.

Established in 1993, ELTA has emerged as a leading automotive component importer and distributor, serving motor factors, vehicle specialists, and retailers worldwide from its strategically located facilities in the UK and Europe.

While ELTA’s roots can be traced back to the 1980s, it was in 1993 that the company catapulted from uncertainty to become an unrivalled force in the automotive sector. As the original and longest-standing Licensee of the iconic Lucas brand, ELTA has become the trusted partner for delivering Lucas automotive bulbs, wiper blades, and switchgear throughout the United Kingdom, Ireland and Europe.

At the core of ELTA’s product range are the driving vision, sense, and control components that drive automotive excellence. These exceptional qualities are exemplified in the company’s own VisionPRO and VXPRO brands, which have experienced an unprecedented surge in demand since their launch in 2018.

Together, the PRO range covers an extensive array of offerings, including bulbs, blades, mirrors, safety lighting, engine management sensors, braking sensors, fuel pumps, ignition components, and window lift regulators, among others.

Driving vision has been a staple for the company since the beginning and ELTA boasts unrivalled experience and expertise in the automotive bulb aftermarket. The company has forged long-lasting partnerships with cutting-edge manufacturers worldwide, ensuring that every bulb adheres to exacting standards of quality and reliability.

Meticulous testing procedures guarantee compliance with regulations, reinforcing ELTA’s reputation as a provider of premium bulbs. Notably, ELTA is entrusted with producing all bulbs in the UK and EU for the iconic Lucas brand – a testament to the company’s unwavering commitment to delivering excellence.

Scan here for a behind-the-scenes look at the ELTA bulbs during manufacture and production line testing.

ELTA’s heritage in lighting is clear and today the company is equally heralded for its range of sense and control components. It was in 2004 that ELTA developed its product portfolio to include engine management and ignition products. Today ELTA produces engine management ranges for some of the biggest names in the industry. And, the company’s own VXPRO range has become one of the most expansive and comprehensive in the automotive industry.

The success of VXPRO is again largely due to the company’s commitment to delivering sensibly priced components to the aftermarket with zero compromise on quality. However, to be a market leader in automotive sense and control components requires much more than a great physical product and this is where ELTA have excelled! Supporting the undeniably huge range are a host of services and support packages that help the automotive supply chain identify, stock, deliver and install what can be an overwhelmingly complex product range. VXPRO product ranges are supported by:

Market-leading catalogue and application data
ELTA has invested significantly in cutting-edge software and a dedicated team that possesses insights into every component used in vehicles on the road. Combining this data with aftermarket sales data enables ELTA to precisely tailor its range to meet market demand. Using original equipment cross-reference data ensures maximum application coverage for every part. The data is formatted and submitted to industry-leading catalogue platforms like MAM AutoCat and TecDoc, with ELTA recently achieving TecDoc Silver Certified Data Provider status – an incredible accolade for a supplier with such a vast product range.

To avoid an excessive range of slow-moving or dead stock, ELTA offers the StockASSIST service, leveraging market sales data and geographical vehicle parc data to make informed stocking decisions tailored to each distributor’s needs. Regular reviews ensure that stock declining in demand is replaced with products showing increasing trends, maximising sales opportunities.

The ELTA TechASSIST team is available to support customers with technical enquiries, from application and cross-reference support to fitting and troubleshooting advice. This service has proved invaluable for maintaining customer satisfaction.

ELTA’s in-house team of creative professionals boast a wealth of automotive experience allowing them to create bespoke communications for customers that not only look great but deliver results. From leaflets and signage to complete rebrands, the team is always excited to get involved.

Market Leading 5-Year Warranty
ELTA VXPRO components are manufactured to exacting OE standards and tested to ensure performance to original parameters, instilling confidence in the product’s quality. The market-leading 5-year ‘no quibble’ warranty ensures customer satisfaction is preserved throughout the supply chain, simplifying returns for garages and factors.

The in-demand VisionPRO and VXPRO range is now more accessible than ever for customers in Ireland and Northern Ireland, thanks to distribution by the FG7 Group and its members. This includes the latest additions and range expansions, such as brake fitting kits and heater blower motors. FG7 is also the exclusive distributor of ELTA’s new VXPRO starters and alternators.

ELTA’s three-decade anniversary represents an exceptional achievement and a testament to an unwavering commitment to excellence. As they continue to drive the automotive industry forward, they invite you to embrace the future of mobility with ELTA as your trusted partner. Experience the highest quality automotive products that have stood the test of time with ELTA – your reliable choice for success in the automotive aftermarket.