James Dyson has scrapped company plans to build an electric car. In an email, Mr Dyson told staff that the project was not “commercially viable”.
The British vacuum firm announced plans to build an EV in 2017 and ploughed investment into testing facilities in the UK and Singapore, and staff and technology ahead of a planned launch of the car in 2021. But the project will now be closed and a reported 500 UK staff are at risk.
“This is not a product failure, or a failure of the team, for whom this news will be hard to hear and digest.” Mr Dyson said in his email. “The Dyson Automotive team have developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies. However, though we have tried very hard throughout the development process, we simply cannot make it commercially viable.”
He added: “I wanted you to hear directly from me that the Dyson Board has therefore taken the very difficult decision to propose the closure of our automotive project.”