DS Automobiles official partners of Ireland Fashion Week

DS Automobiles Ireland has been announced as the official vehicle partner of the inaugural Ireland Fashion Week (IFW), taking place this October.

As part of the agreement, the luxury French car brand will ensure guests, VIPs, and the IFW core team travel in comfort. A fleet of premium DS models, including plug-in hybrid and fully electric vehicles, will be in operation.

The vehicles will be branded exclusively for IFW and will be in use throughout the country, offering a seamless transport experience in the lead-up to and during the five-day event.

“We are thrilled to support Ireland Fashion Week and be part of this landmark moment for Irish design,” said Glin Donnelly, brand manager, DS Automobiles Ireland. “As a brand that celebrates design, elegance, and luxury, we see this partnership as a natural alignment. We’re proud to help drive Irish fashion forward literally and figuratively.”

Ireland Fashion Week, led by founder Ashley McDonnell, will run from 6th-10th October, hosting a series of shows, exhibitions, and cultural events across locations in Ireland.

With over 50 designers set to showcase and €1 million in industry support, the event marks a new era for Irish fashion on the global stage.