DENSO Aftermarket Sales has strengthened its team with the appointment of a new UK and Ireland manager, Martin Pring. Bringing with him over 25 years of experience within the automotive aftermarket, Martin previously of NGK and NRF Ltd – is undoubtedly a safe pair of hands to lead DENSO into its second decade within the Ukand Ireland aftermarket.

“One of my main aims is to make DENSO’s globally renowned OEM strengths equally well recognised, and optimised, by our aftermarket customers. Ultimately the long term aim is to match our aftermarket sales position to DENSO’s leading OE position.

“In addition, with a company that is advancing as quickly as DENSO, it is essential that we are effective at communicating change to our customers. In order to achieve this we need to further develop customer relationships. We have already started to build on this with the appointment of two new sales representatives. We now have a sales team that is six strong, and is supported by a dedicated team of technical and training experts, product managers and customer service representatives. I have been lucky to join such an incredibly strong team, so I will be sure to use their skills and knowledge to help me achieve these goals and objectives,” he added.