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David Prentice BMW retains Accident Exchange following bodyshop sales growth


One of Northern Ireland’s longest-standing BMW dealers, David Prentice in Portadown, has retained Accident Exchange as its accident management provider following continued growth in bodyshop revenue and customer satisfaction.

The locally owned, family-run BMW and MINI centre has witnessed a 27 per cent year-to-date uplift in bodyshop income, much of which can be attributed to the referrals from non-fault accidents which are managed by Accident Exchange.

As well as experiencing a boost in revenue, David Prentice BMW continues to be rated among the best for aftersales repairs including bodyshop work with a customer satisfaction score of 97% as customers enjoy the benefit of the accident management service.

From a business perspective, the reduced pressure on David Prentice’s own courtesy fleet and the convenience of Accident Exchange’s online portal which links the service to the bodyshop and the customer have both attracted positive comment.

The new contract will run for the next 12 months, continuing a six-year relationship between the two businesses.

Martin Mahon, aftersales manager at David Prentice BMW commented: “The service provided by Accident Exchange has been professional, knowledgeable and efficient throughout and is mutually beneficial for our business and our customers.

“Customers are continually impressed by the professional approach and the ease at which they can be back on the road following an accident.

“For the business, the work referred to us has had a positive impact on bodyshop revenue and we can also be confident that vehicles have been repaired to manufacturer-approved standards. The team is very personable and all customer-facing materials reflect the quality of the brands we work with.

“Overall, Accident Exchange offers an excellent service and does what it promises.”
Liz Fisher, sales director at Accident Exchange added: “David Prentice remains one of the longest-running specialists for the BMW and MINI brands in Northern Ireland, and we recognise the importance of maintaining excellent standards of customer service while growing revenue opportunities.

“The results are indicative of the potential benefits of offering an accident management service, and we look forward to working with David Prentice for another year following a successful six years with the business.”

The new contract was signed in the spring and will run until the same period in 2017.