Comline Group concludes ‘successful’ Automechanika Frankfurt

Comline Group concluded an “eventful and highly successful week” at Automechanika Frankfurt, buoyed by strong interest in its Comline, Motaquip and Allied Nippon brands.

Its stand was a focal point of interest throughout the international event, with the company’s dedicated and experienced team showcasing the group brands and its diverse portfolio of products.

Always distinctive with its bold blue and yellow colour scheme, the Comline brand featured heavily on the stand of its namesake parent company. ‘More than the sum of its parts’ was the Comline brand theme, and its striking presentation aimed to showcase all that the brand has to offer.

This started with its product, most notably a showcase dedicated to Comline parts for the Tesla Model 3, but also covered its TecDoc PDS-rated data, customer service, warranty, diverse marketing and growing social following.

Group stablemate, Motaquip, also featured heavily on-stand for this year’s event, underlining the brand’s growing appeal in export markets. A revered name in the UK and Ireland aftermarket for over four decades, Motaquip continues to establish itself in new markets.

Completing the Comline Group brand portfolio was Allied Nippon. Comline Group is the sole European distributor for Allied Nippon as part of a joint-venture agreement with the global friction manufacturer. At Automechanika, Comline Group maintained a presence for Allied Nippon, most notably the brand’s EV+ brake pads, a range that has been developed exclusively for electric vehicles.

Comline Group’s participation at Automechanika Frankfurt was strengthened by product demonstrations and a dedicated area for networking and meetings. Overall, group said the week provided a valuable platform for forging new partnerships and strengthening existing relationships across global markets.

Comline Group general manager – marketing and communications, Leigh Davies, said: “Coming away from Automechanika Frankfurt 2024, the consensus is that this has been the best Frankfurt ever for Comline Group. We were blown away by the positive reaction towards our stand and delighted by the level of interest in our brands and products.

“The event also provided a fantastic opportunity to connect with existing partners and establish new relationships – we’re excited to build on these connections and the momentum gained. We depart with opportunity abound and, once again, Automechanika Frankfurt has delivered for Comline Group.”